Coke & Pepsi – Marketing Soft Drinks

(22 ratings)


Grades: 7, 8, 9, 10, 11
Types: Lesson Plans (Individual)

Product Description

Students will analyze two of the most iconic soft drink brands – Coke & Pepsi
Company #1 – Coke
  • Magical Bottle Shape
  • Impulse Buying
  • Brilliant Marketing – Inspiring Emotions
  • Marketing Blunder of the Century
Company #2 – Pepsi
  • Finding New Ingredients for Healthier Products
  • Focus Groups and Professional Testers
  • The First African American Sales Team
  • Product Placement
This lesson includes video links and information, a website activity and an online article and questions.
Note: You will receive this lesson in both PowerPoint (editable) and PDF formats.
UPDATE: A Student Exemplar / Answer Key has been added to this resource.
Total Pages: 20 pages
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Additional information


7, 8, 9, 10, 11


Lesson Plans (Individual)


Business, Marketing


Based on 22 reviews
  1. We had great discussions about this topic. Thanks

    Reivew by Caroline H.

  2. Looks great! I love your lessons!

    Reivew by Beverly G.